Part 5:

The Dilemma

Last week we discussed a summer of growth, laughs, and lots of markets (If you wish to see last week's blog, head to the 'Our story' tab on our website). With the summer drawing to a close and September fast approaching we faced somewhat of a dilemma.

On the 14th of September 2020, schools officially opened to all pupils. This was such a positive step in the right direction for education in this country. For Greenwoods Grocers this meant that Jack would be starting his first day of 6th form 😃 and Ali entering his final year of University 👨🏼‍🎓, both very time intensive life changes indeed.

Wow, that's a lot of change!

“We can't change the direction of the wind, but we can adjust our sails to reach our destination.”

'Change' has many connotations, some fear it, some relish it, regardless of the perspective held, in life as we have found in business, change is inevitable. From a young age, our parents always taught us that change is an opportunity to grow and as September drew closer and closer we set our minds to adjusting our sails. ⛵️

The solution!

When we first started Greenwoods Grocers we made a promise that the business would enhance our education, not impede it. Therefore we needed to find a solution that allowed both Ali and Jack to manage their studies and run the business in parallel. Alex at this point had luckily graduated, and therefore like a seasoned conductor, could orchestrate our business schedule.

After many hours of brainstorming, planning, and covering our kitchen windows in big A3 sheets of paper (sorry Mum and Dad 😃), the answer lay in the core of our business, our community. After assessing and reallocating what jobs could be done after school and between lectures, we identified that we needed help with organising and delivering our fruit and veg boxes. 🥕🥦🥒

We reached out to our community and we were so grateful to connect with some amazing people, who subsequently joined our Greenwoods Grocers team! Our customers will know these faces well and we are so grateful for their help.

On the 14th of September Jack donned his suit for the first time, straightened his tie, and prepared for his first day as a senior member of the school!

What is the best way to eat an elephant?

We must admit that finding a solution was not plain sailing. From the moment we started this adventure, we have lived and breathed Greenwoods Grocers all day, every day. Therefore the thought of adding a final year of university and Jack spending 8 hours a day at school, to our already packed schedule, seemed impossible! 🤯

When we looked at the enormity of the predicament we were in, it was overwhelming, even leading us to question whether we would be able to achieve this at all or would this be the END!

We learnt that the best way to eat an elephant is in bite-sized pieces. Once we started to break down the tasks piece by piece the solutions started to emerge, the light at the end of the tunnel!

So here is our parting message this week:

'No matter how impossible it may seem, there is always a way!'

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